Jack Rubin’s 101 Things You Should Be Doing For Your Business

These 100 things are taken from a Twitter/X thread by Jack Rubin, co-founder of Purdy & Figg, a DTC home cleaning brand. Some of the suggestions on this list require money, but in such cases it pays to ask if there’s some bootstrapped, scrappy way to achieve the same effect. Some of these things, too, might not be so prudent for some businesses, i.e. raising debt/equity. Take this list with a grain of salt, and determine for yourself what might be worth trying.

100 Things You Should Be Doing For Your Business:

1. Conduct market research to better understand your customer
2. Work on your offer to make it a compelling value proposition.
3. Run ads.
4. Create high-quality content on your blog and social media.
5. Influencer seeding.
6. Invest in SEO to improve organic traffic.
7. Optimize your Google search ads.
8. Optimize email marketing to improve your lifetime value
9. Launch a referral program.
10. Launch an affiliate marketing program.
11. Sponsor YouTube and podcast channels
12. Create engaging video content for social media.
13. Build a quiz to personalize customer offerings.
14. Optimize your website for mobile.
15. A/B test different ad creatives to improve performance.
16. Run retargeting campaigns to re-engage website visitors.
17. Experiment with different ad platforms, such as TikTok or Snapchat.
18. Product Quality and Innovation.
19. Gather customer feedback and incorporate it into product development.
20. Continuously improve product quality based on user reviews.
21. Conduct competitive analysis to identify product gaps.
22. Introduce new product variants or features.
23. Test and iterate on product packaging and presentation.
24. Conduct quality control on your manufacturer or your own production if you do it in house.
25. Invest in R&D for product innovation.
26. Collaborate with industry experts to enhance product knowledge.
27. Seek certifications or awards to validate product quality.
28. Improve profit margin.
29. Increase your prices.
30. Analyze your cost structure and identify cost-saving opportunities.
31. Negotiate better deals with suppliers or manufacturers.
32. Bundle products or services to increase perceived value.
33. Offer tiered pricing options to cater to different customer segments.
34. Implement a subscription model for recurring revenue.
35. Introduce limited-time promotions or discounts
36. Calculate and track your gross and net profit margins regularly.
37. Improve your payment terms
38. Improve financial reporting
39. Reduce your payment processing costs
40. Introduce buy now pay later
41. Review and negotiate credit terms with suppliers.
42. Build a 13 week cash flow to manage finances better.
43. Consider raising debt or equity to improve growth rate.
44. Minimize unnecessary software costs.
45. Develop a proper financial plan and budget
46. Monitor your cash conversion cycle.
47. Invest in financial software like Finaloop for better bookkeeping.
48. Improve your design and aesthetic
49. Create eye-catching and memorable ads
50. Learn about storytelling and narrative structures to create better ad campaigns that actually connect emotionally with customers. (sorry long one)
51. Try user-generated content in your ad creative.
52. Test different ad formats (e.g., video, carousel, slideshow).
53. Improve your ad copy and make sure it is concise, clear, and compelling.
54. Please please please add a call to action (CTA) to your ads.
55. Use A/B testing to optimize ad headlines and descriptions.
56. Implement consistent branding elements in all creatives.
57. Design high-converting landing pages.
58. Go even further and create dedicated landing pages for specific ad campaigns.
59. Optimize landing page load times for faster user experience.
60. Make your copy persuasive and concise on landing pages.
61. Incorporate trust signals, such as customer reviews and trust badges on your landing pages
62. Make sure you have  clear and prominent CTAs on landing pages.
63. Implement A/B testing on landing pages to improve conversion rates.
64. Use heatmaps and user analytics to identify optimization opportunities.
65. Ensure landing pages are mobile-friendly and fast-loading.
66. Remove distractions from landing pages to maintain focus.
67. Conduct regular website audits to identify issues.
68. Improve website navigation and user experience (UX).
69. Optimize product pages for higher conversion rates.
70. Build upsells in your shopping cart and checkout.
71. Offer live chat support for real-time customer assistance on your help center
72. Create personalized product recommendations based on user behavior.
73. Make sure you are using social proof (e.g., testimonials, reviews) throughout the website.
74. Implement user-generated content and social media integration on your website
75. Offer upsells and cross-sells in your post purchase journey.
76. Create product bundles or kits to encourage higher AOV.
77. Launch loyalty programs or VIP clubs with exclusive benefits.
78. Implement a minimum order threshold for free shipping.
79. Use scarcity tactics (e.g., limited stock) to drive urgency.
80. Segment your email marketing campaigns based on AOV.
81. Provide discounts or rewards for reaching specific AOV milestones in your cart
82. Build a personalized thank-you email for customers after each purchase.
83. Request product reviews and testimonials from customers in Klaviyo flows.
84. Implement post-purchase surveys to gather feedback.
85. Create detailed product usage guides and FAQs.
86. Create educational content related to your products and send to customers in their post purchase flow (this should improve LTV).
87. Make sure you are continuously engaging customers through email marketing (5 emails per week).
88. Run exclusive promotions to existing customers and VIPs (this works very well).
89. Define and refine your brand’s mission and values.
90. Ensure brand consistency across all touchpoints.
91. Develop a unique brand voice and tone.
92. Craft a compelling brand story.
93. Establish brand guidelines for visual assets.
94. Conduct brand perception surveys to understand what your one brand message should be (we did this recently and it’s a game changer).
95. Partner with a charity or social responsibility initiative.
96. Make sure you have 24/7 customer support through various channels (email, socials).
97. Train your support team.
98. Create customer support guides.
99. Test the use of AI chatbots for immediate responses to common queries.
100. Collect and analyze customer feedback via your customer support
101. Get to work.